We replaced generic job posts with 15‑second employee clips and programmatic retargeting last quarter and cut cost‑per‑apply by 28% while doubling qualified traffic to the careers page… Are you seeing TikTok Spark Ads or LinkedIn Conversation Ads outpace Indeed when your EVP is tight and consistent across the career site and socials? Beyond CPA, what metrics are you using to prove brand-led hiring impact to skeptical stakeholders?
Seeing Spark Ads beat Indeed on ‘apply-to-interview rate’ when we whitelist creators and retarget 75% viewers with LinkedIn Conversation Ads — feels like swapping a billboard for a tour guide. The real win was UTMs flowing into the ATS so we optimize to interview-to-offer and 60-day retention by source; just watch frequency caps or CPA creeps, and setup notes here: https://ads.tiktok.com/help/article/spark-ads.
Nice lift on the 15‑sec clips; after a similar 28% CPA drop, the metric that moved budget for us was first‑60‑day retention by source piped from HRIS back into the campaigns. @jameson_lee87 is right on creator whitelisting, but make sure you track view‑through applies and job‑detail scroll depth so social gets credit for assists; otherwise Indeed looks cheaper. Caveat: for high‑volume roles the ATS friction still favors boards unless you trim the apply flow under 90 seconds.